Designer for Hire

Why millennials are driving retailers nuts


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Generation Y-ers are famously flighty and difficult to please. And that means they’re behind some of the most exciting retail innovations yet. By Gillian Drummond. Cover photo courtesy of Rebecca Minkoff.

NY Store Opening_AnnaSophia Robb

When retailers gathered for the Global Retailing Conference in Tucson last week, there were no “turn off your cell phone” pleas. That’s because cells and mobile technology were at the heart of just about every presentation.

Stalwarts like Macy’s and Starbucks were joined by newer stores like Gilt.com to discuss the future of retailing. But for most of them the issue was more specific: millennials and what (or should we say wtf) to do with them.

Grabbing hold of Gen Y-ers’ attention, loyalty and spending power – all $200bn a year of it – is like trying to hold onto a slippery fish. They’re “scrappy”, “savvy” and “unconventional”, says Gilt.com’s Clay Cowan. They’re glued to their smart phones but not to their possessions (the latter they’re happy to share or give away). They loathe, and reject, traditional forms of advertising. They also don’t like personal interaction too much. Many of them have gigs in addition to their regular jobs, like D.J.-ing or blogging or designing. They love to shop (and they dictate the country’s fashion and food trends) but not to spend too much money. In other words, they’re hard work.

“They’re very hard to succeed with,” admits Clay, Chief Marketing Officer at Gilt.com and one of the speakers at the conference. “They research, research, research, research and then they buy. They’re very very savvy and they’re hard to make money on because they’re doing that.” And these words from a site that prides itself on constantly changing, offering online flash sales of luxury goods and brands.

Because of the millennial generation’s new ways of buying, retailers are having to create a whole new shopping environment, and technology that’s just as smart (well, almost) as the flighty young customers using it. When we were invited to sit in on the conference, put on every year by the University of Arizona’s Terry J. Lundgren Center for Retailing, we couldn’t resist. Here, speakers literally talk shop – pulling apart buying habits, sharing their experiments and plans, and poring over solutions. So what are they cooking up in order to hold onto the next generation of shoppers? You’d be surprised.

1. It’s a storefront, Jim, but not as we know it

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The Kate Spade Saturday digital storefront was a 24-hour pop-up in New York. Photo courtesy of Kate Spade.

Companies are experimenting with digital storefronts, either where they are about to open a store and the space is still vacant, or as pop-up shop experiences. A retail experiment two summers ago in Manhattan saw 24-hour pop-up shops from Kate Spade Saturday, which also had brick-and-mortar stores. The pop-ups lasted for one month and allowed customers to tap on a life-sized computer screen, place an order, and get delivery to their door within an hour. (Kate Spade has since closed its Kate Spade Saturday stores and brand.)

Toms shoe brand, Sony and fashion brand Rebecca Minkoff (see below) have also experimented with digital storefronts and touch-screen technology, all in collaboration with eBay.

2. Welcome to the ‘digical’ world

“Stores are the new black,” quipped Terry Lundgren, chairman, CEO and President of Macy’s and a graduate of the University of Arizona as he opened the conference. Much as millennials love digital shopping, they also enjoy the physical retail experience, he said. Which is why one of retail’s hot new marketing terms is ‘digical’, a mash-up of the words digital and physical.

Digical is a world in which shoppers browse online first, then go to the store,  smartphone in hand, to buy. Macy’s is experimenting with a mobile phone app that will allow shoppers to take a photo of something they like – from a passer-by even – and then try and match the image with a similar product in its online catalog. Having her Macy’s app open in the store will also mean the shopper can be tracked around the store and sent relevant content as she shops.

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The Macy’s Go experiment. Photo courtesy of Hointer.

“Stores haven’t changed in 100 years but customers are changing rapidly and they have devices in their pocket that are extremely powerful,” says Healey Cypher, a retail technologist, former head of retail innovation at eBay and the guy at the helm of eBay’s collaborations with Kate Spade and Rebecca Minkoff. He adds: “Technology should not be dehumanizing the [retail] experience, it should be re-humanizing it.”

Tellingly, Gilt.com – a company that has built itself exclusively online –  is going the other way and bringing humans into the mix. An experiment called The Vault, which gives customers a personal shopping experience at a location in Brooklyn, New York, is set to be tested some more, says Clay Cowan.

3. Changing changing rooms

NY Store Opening_Katrina Bowden

Rebecca Minkoff’s Connected store in New York use touch-screen and mobile technology. Photo courtesy of Rebecca Minkoff.

When fashion designer Rebecca Minkoff and eBay teamed up last year to open two new stores in New York and San Francisco, they changed the face of the changing room experience. Customers check into the store via a touch-screen glass wall that resembles a computer screen, where they can browse products. A text message tells them when a fitting room is ready. In the changing room, intelligent bar codes on the clothes she has chosen are magically ‘read’ by a touch screen mirror, and she can use the screen to request different sizes or additional items and browse the online catalog.

Macy’s is testing an app called Macy’s Go that lets customers check whether sizes are in stock then sends the product to them via a chute in the fitting room. If they need another size, they tap a screen to request it. Hointer, the Seattle-based company that developed the technology for Macy’s Go, goes a step further with its store and even eliminates the need for staff (see below).

4. Help me/don’t help me

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Sephora’s custom face contouring app.

When beauty chain Sephora started up its Beauty Studio to shoppers, including makeover and beauty classes, they were a hit. Then when it tried a nail studio, it failed. “She didn’t want to be told what to put on her nails,” says Calvin McDonald, President & CEO of Sephora, of the fickle millennial consumer.

Lately the chain tried to help customers digitally, with the mobile-only Pocket Contour Class. This personalized tutorial gives contouring tips individualized to a person’s face shape. Also in the works at Sephora is a Nail Studio. Will it or won’t it fly? With our Gen Y shoppers, all bets are off. Perhaps that’s why Calvin says there’s a “never-stop culture” and “Fight Club” mentality at Sephora. “We never stop innovating. We’re constantly balancing between what are we evolving and what are we going to revolutionize?”

5. Look, no clothes (and no people)

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Inside the Hointer store in Seattle. Photo courtesy of Hointer.

Hointer, which developed Macy’s Go, has its own brick-and-mortar clothing store in Seattle that’s stripped back to barely any items at all. Customers use Hointer’s app, scan a single display item, the clothes appear via chutes in the fitting room, customers swipe their card on a tablet to pay, and walk out.

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Products arrive via a chute in a fitting room in Hointer’s store in Seattle. Photo courtesy of Hointer.

“After years of building Amazon’s experience and after three years of working in my own brick-and-mortar stores, I’m convinced it’s the way of the future,” says Nadia Shouraboura, Hointer founder and CEO. “When customers know exactly what they want to buy, it’s hard to beat the online experience of ‘click and you are done’. But when  it comes to products you want to touch and try on, a re-invented in-store experience will make online shopping feel hollow and pathetic in comparison.”

She says she is “experimenting” with her single brick-and-mortar store, and in the meantime she’s licensing her technology to other retailers.

* To find out more about the Terry J. Lundgren Center for Retailing and the Global Retailing Conference, visit terryjlundgrencenter.org

 

Are chickens a gateway drug? (and other hen-raising need-to-knows)


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Chickens offer a bounty of handy yard services. But for desert dwelling chickens there are a few need-to-knows. By Darbi Davis. Cover photo by Jocelyn Warner-Brokamp

Photo by Jocelyn Warner Brocamp

Photo by Jocelyn Warner-Brokamp

Darbi Davis. Photo by Jen Long Photography

It’s hard to forget that time the economy plunged – the country was laden with lost jobs and the soaring cost of food. Communities responded with something of an agricultural ascension: micro urban gardens, residential front yard edibles, and small-scale farms, all inspiring a grow-your-own attitude (it’s cheaper after all) that erupted into a global trend. And it wasn’t just about growing, it was also about raising – chickens, that is.

I love a freshly laid egg for breakfast (thanks to my chicken-loving friends) but I have no interest in rearing my own flock. Perhaps it’s the term “pasty butt” (look it up) or their potential gateway effect (see below).

That doesn’t mean I don’t see their benefits, though. As well as being feathered friends, chickens offer a bounty of handy yard services such as expert weeder, provider of organic fertilizer, and of course they bring us nutrient-rich food in the form of eggs or meat. Their popularity remains remarkable. There’s a scene in Noah Baumbach’s recent film While We’re Young that takes a humorous poke at the new wave of urban chicken rearing. Über hipster couple Jamie and Darby, played by Adam Driver and Amanda Seyfried, are showing their Manhattan loft to their new friends. There’s hand-made (crocheted blankets, Darby’s own ice cream brand), there’s retro (wall-to-wall vinyl records) and there’s a chicken. Just one. Living in what looks like an oversized birdcage.

Before you go ahead and get chickens (hopefully plural) here are a few need-to-knows:

Coop Couture and where to put it

Photo by Rachel Miller

Consider shade and circulation when siting a coop.

Erecting a coop in the desert requires a site analysis that considers shade, size constraints, accessibility, and circulation. Consider an east-facing spot that gives you shade from the harsh sun during the hottest part of the day.

The location within the yard should allow for easy retrieval of eggs and clean up. Tucson chicken keeper Carina Brokamp cleverly turned an old dresser into an attractive nesting box. The back panel was removed and situated so the front of the dresser created one wall of the coop and faced outwards. She simply opens the dresser door or drawer to retrieve an egg. There’s no need to disturb or distract the ladies.

Photo by Jocelyn Warner-Brocamp

Photo by Jocelyn Warner-Brocamp

Photo by Jocelyn Warner Brocamp

Carina Brokamp’s remodeled dresser allows chickens to lay on one side and Carina to collect without even entering the coop. Photo by Jocelyn Warner-Brokamp

Choose breeds that have a higher heat tolerance and provide them ample water. Jenna Vallier, co-founder of Elderberry Edibles, a Tucson CSA and market garden and Wholistic Hen, an organic line of nesting box herbs, suggests these varieties: “Plymouth Rock, Sleek White Leghorn, Easter Eggers, and Rhode Island Reds – and then make sure they have lots of water to drink and  a small pool for them to cool down in the summer.”

Rhuta Wilson, local educator and chicken whisperer, suggests “freezing water bottles and setting them on concrete masonry blocks in the shade. Open the tops slightly so cold water can leak on the blocks and the chickens can stand on them to cool down.”

Chicken Safety (or It’s All Fun and Games until a Homicidal Javalina Invades)

Photo by Jocelyn Warner-Brocamp

Photo by Jocelyn Warner-Brocamp

The chickens at Elderberry Edibles live along a riparian corridor, which is prime habitat for all desert creatures, and perfectly fertile for a farm. Jenna cites common chicken predators; “we have frequent visits from coyote, javelina, raccoons, bobcats, mountain lions, owls, hawks, and skunks – all of whom would be happy to have a chicken dinner on us.” These critters can be found just about anywhere in Tucson and hens must be protected in a securely enclosed coop. “We inherited ramshackle chicken coops enclosed in two large runs. It was the neighbor’s dog that revealed the weaknesses of the structure. She visited twice and got pretty tender chicken,” says Jenna.

Meanwhile, in midtown Tucson, my son spotted a ferral ferret on the schoolyard playground, and I feared for the schoolyard chickens. Thankfully, it was coaxed into the arms of a human before it squirmed into the coop eliminating an imminent lesson on life and death to 65 preschoolers. Ferrets, while clearly not wild, do escape their domestic domiciles and will happily take out an entire urban flock.

Chicken Health: The Holistic Hen

Photo by Aaron Cameron

Photo by Aaron Cameron

 

In addition to a secure coop and protection from the heat, desert chickens need a clean and healthy environment to maintain their immune system for overall health, production and longevity. This begins with a proper diet and exercise and, in the case of the flock at Elderberry Edibles, some herbal remedies, which resulted in the Wholistic Hen line of nesting box herbs.

“The farm along the Tanque Verde Valley is based on the principles of permaculture, avoiding the use of pesticides, herbicides or fertilizers resulting in a vital, rich soil network,” says Jenna , “and our philosophy on chicken care is much the same.”

She researched “common poultry ailments” such as parasites, worms and respiratory issues and then over the course of five years, grew herbs, studied, experimented, and formulated a blend to support the flock.

“There is no doubt that the herbs have been beneficial in keeping our hens healthy, relieving their stress, controlling parasites, stimulating higher egg production and supporting the healthy function of their immune and respiratory systems,” says Jenna. Half a cup of herbs sprinkled in the nesting box provides ample impact. Prior to packaging Wholistic Hen Nesting Box Herbs, she tested the product out on the local chicken community and received feedback reminiscent of her own experience. Her flock officially expanded.

Beware the Gateway Drug Effect

Chickens can be a gateway drug to more garden animals. Recently, a close friend who was adamantly against petting my dog, got chickens. Now she has a dog.

Jenna adamantly disagrees, despite their post-chicken acquisition of bees, a turkey and a donkey. She says: “We’re giving the turkey and donkey a home and love, but we would not have sought them out.” If it were not for the fact that she’s been farming in some fashion since before it exploded as a trend, I may not believe that statement.

Chicken Personality: Silly, stubborn, and tougher than you think

Chickens are delicate little creatures and tend towards a relatively short life cycle, unless you are “Red,” the Rhode Island Red hen from the Tanque Verde Valley. “I found Red breathing slowly and blood pouring from a deep gash across the top of her head,” says owner Jenna. “She was severely pecked by the rest of the flock for defending another possibly ill member. I was pregnant, and couldn’t bring myself to end her suffering so I took her out to the woods and left her in a box with water for the wildlife. I went back later to check on her and she was gone. Two days later, I heard my partner say, “Red’s alive!” To my great surprise, she was walking from the woods and looking for food. She’s made a full recovery, is a great layer, and likes to sit on my shoulder when I’m feeding the flock,” says Jenna.

Red perched on Jenna. Photo by Aaron Cameron

If you decide you must raise your own chickens, do a little research, planning and soul searching before you hit the feed store. Those teeny feathered friends grow and before you know it you’ll have a coop of menopausal matrons – pampered without the payback. Will you trade them for meat, send them to a sanctuary (not recommended), or remember some of their other skills and let them partner with the maintenance crew? If you rear a silly survivalist that takes dust baths in your heart like “Red,” this may be a non-issue, but it is absolutely worthy of thought.

Get to know your local farmer and feed store – such as Elderberry Edibles, Arizona Feeds Country Store South, or OK Feed and Supply. They have an arsenal of advice. The blog Garden Betty, Diary of a Dirty Girl has an entire section on backyard chickens filled with stories and knowledge. Free Range Chicken Gardens by Jenni Bloom is also a great read offline.

Finally, know the Tucson city codes on chicken keeping. And know that, with plenty of chicken lovers grumbling about their restrictions, the city is considering updating them.

* Darbi Davis is a Tucson-based landscape designer and owner of Red Bark Design.

Diapers for the birds

 

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One of Sew Sammi’s chicken diapers. Photo courtesy of Sew Sammi

The craze for keeping chickens has led to plenty of kooky business opportunities, from chicken leashes to play swings for the hens. But our favorite has to be Tucson-based Sew Sammi, which sells diapers for chickens and other birds on Etsy.

Sam (who prefers not to use her last name) started her business after buying a pet goose that she wanted to be able to have in the house. After trying out baby diapers, Sam decided she could make her own.

The chicken diapers are “made to last”, says Sam, with two layers of cotton, a waterproof lining in the poop pouch, elastic straps, and sizes custom-made to the chicken. Sam also sells no-sew fleece diapers for “occasional” diapering. These are made from a pattern and just require a marker and a pair of scissors to cut out.

Sam’s other chicken accessories include neck ties, quilts and bows.

* For more information on Sew Sammi, visit her Etsy shop here.

The secret perks of beekeeping


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Andrew Eshelman started beekeeping as a way to try and improve his failing vegetable garden. Three years on, he has more than 20 hives in Tucson and St. David in Southern Arizona. But his bees do more than pollinate and produce. They bring him a sense of calm.

The bees have also inspired Andrew, a nurse, and wife Hilary, an entrepreneur and activist, to start up a new business, DrewBees. As well as making honey, they are testing a lip salve made from beeswax. They plan to expand into other personal care products.

In this 3 Story short, Andrew shares some of the secret perks of beekeeping. Interview and photos by Gillian Drummond. Filmmakers: Lilly Ruiz, Danilo Castro, Christopher Boladeres. Music composed by German Higuera.

* Look out for DrewBees products in Tucson stores soon.

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10 reasons why you should love poetry


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From coffee house slams to sidewalk chalk, poetry is booming –  especially in Tucson. In celebration of National Poetry Month and the 32nd Tucson Poetry Festival, we give you ten reasons to love it. By Gillian Drummond.

Photo courtesy of Words on the Avenue

Photo courtesy of Words on the Avenue

Ask Tucson poet and DJ Logan Phillips why this city is so poetry-rich and he tells you it’s to do with the desert itself, our other-worldly landscape. It lends itself to introspection, says Logan, and in turn, to words. “It has something about it that causes people to stop and think and look at the sky and question what we are doing here and why things are how they are. There is a lot of silence and a lot of sky.”

There is also a lot of noise, literally and figuratively. “It’s so, so vibrant,” says poet Elizabeth Salper of Tucson’s poetry and literary scene. “Everyone is a collaborator and there’s a real feeling of creating and doing new things.”

Elizabeth does her part by delivering poems to her neighbors’ sidewalks, riding around her midtown neighborhood on a bicycle with a basket full of chalk. Logan does his through spoken word poetry programs that reach into Tucson’s schools and coffee houses. Both are examples of why poetry matters in Tucson, and why Tucson matters in poetry. Here are some more:

Top and above: the UA Poetry Center is impressive for its architecture as well as its poetry collections. Photos by Robert Reck

1. The University of Arizona Poetry Center.  Since opening in 1960 (with a dedication by Robert Frost), the University of Arizona Poetry Center has built a collection of 70,000 items and brings poetry to more than 8,000 Arizona school students every year. It helps teachers with lesson plans and adults with community workshops. Plus, it’s a gorgeous place to visit. The current building, designed by Les Wallach and Line and Space, has won several architectural awards for its use of light, inside/outside spaces and for the overall design,  based on the ‘progression towards solitude’ as it moves from busy public spaces to quiet areas of contemplation.

Photo by

Logan Phillips, poet and DJ. Photo courtesy of Logan Phillips.

2. It’s hip (and hop). Hip hop has changed the landscape for poetry. The overlap between rap and spoken poetry, and poetry and music, is wide. In Tucson alone there are Ezra Letra, Queens-born and UA-educated poet and rapper, as well as Logan Phillips, who when he’s not writing poetry is DJ-ing as DJ Dirty Verbs. Poetry came first for Logan, whose new poetry book Sonoran Strange came out in January. The DJ-ing came about as a way for Logan and fellow poets to provide entertainment after readings and performances. Logan says being a poet has made him a better DJ, and that the two sometimes combine. “I think I do use the mike more than most DJ’s and try to be conscious of how I’m playing and what I’m playing, just like in a poem.”

TPF logo

3. The Tucson Poetry Festival. This year’s festival is spread over three days at Hotel Congress and will include poets Claudia Rankine and Bob Holman among the speakers. But don’t be shy if you don’t consider yourself a huge poetry fan. Writer, artist and the festival’s executive director Teré Fowler-Chapman says one of her aims is to make the festival accessible to all.  “And hopefully someone will leave a big fan.” More at tucsonpoetryfestival.org

Cafe Passe Words on the Avenue

Cafe Passe Words on the Avenue

4. It’s enticing the young folks. And let’s face it, when Tumblr and Snapchat are the competition, holding the attention of our youth is no mean feat. Somehow, though, poetry is doing it. Teens are revitalizing the spoken word through poetry youth slams – where they share their poems, often addressing injustice and politics, through stand-up competitions. Here in Tucson, the favorite venue for poetry slams is Bentley’s House of Coffee and Tea, where members of the Tucson Youth Poetry Slam meet monthly between Fall and Spring. The rules: they must be under 19 and their poem must be no more than three minutes long. (The 5th Annual Tucson Youth Poetry Slam Championship takes place Saturday April 18th).

Why all the interest in poetry among the younger generation? “They want to be heard as an adult and as a people. Poetry gives [them] a good way to do that,” says Tere who, with Logan Phillips, teaches creative writing at Eastpointe High School in Tucson. “The biggest thing young people [want] is to be heard and respected for thoughts. If you can share it through a poem it’s received differently.”

5. It connects us. Logan is also a co-director with Sarah Gonzales of Spoken Futures, Inc., whose after school program Liberation Lyrics uses spoken-word poetry to address social justice issues. He says: “The promise of connections through technology was a false promise in a lot of ways. Technology can connect us to people. The question is, what is the quality of that connection? People are seeking a more genuine human interaction and that is storytelling that has been around for as long as we have been.”

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Elizabeth Salper , above and below, with one of her poetry chalkings in a midtown neighborhood of Tucson. Photo by Gillian Drummond

Photo by Gillian Drummond

Photo by Gillian Drummond

6. It’s a happy thing. Elizabeth Salper, a Tucson librarian who grew up in a poetry-rich household in Los Angeles (her father Donald has the blog Living with Language), knows how happy poetry makes her feel, how much it can change her mood. “I think sometimes poetry taps into a moment that might change someone’s day. Something alters. That’s what poetry can do, it can alter and lift you up.” That’s why she began her email newsletter The Wednesday Poem, which sends a poem to subscribers each Wednesday for free. And it’s why she recently started chalking poetry in Broadmoor, a Tucson midtown neighborhood. She carries chalk in the basket of her bicycle and print-outs of short poems she finds online – many of them Tweetable lengths. “It’s fun [for neighbors] to chance upon them. It’s unexpected. Everything is so lined up these days that I love the surprise of this,” she says.

7. There’s a Tucson poet laureate. Who knew? Her name is Rebecca Seiferle and she teaches college, as well as holds workshops for middle- and high-school students. Rebecca, who has published her own award-winning poetry, was appointed by the Mayor’s office. Which explains a lot, since…

Tucson’s Mayor Jonathan Rothschild is a poet. Photo by Cybele Knowles

8. … Tucson’s Mayor is a poet. Mayor Jonathan Rothschild is a member of the American Academy of Poets and the Poetry Society of America, and author of The Last Clubhouse Eulogy poetry collection. His love of poetry began with his mother reading to him from Robert Louis Stevenson’s A Child’s Garden of Verses. He still reads poetry (although has little time to write it these days), and has read his own at Hotel Congress as part of the Tucson Poetry Festival.

 

 

 

Photo courtesy of Words on the Avenue

Words on the Avenue is like an open mic night for poets and writers. Photo courtesy of Words on the Avenue

Photo courtesy of Words on the Avenue

Words on the Avenue takes place at Tucson’s Cafe Passe. Photo courtesy of Words on the Avenue

9. Words on the Avenue. Comedians have open mic night, but what about poets? Thanks to Tere Fowler-Chapman, Words on the Avenue,  gatherings at Café Passé on Tucson’s 4th Avenue, lets writers share their work. “I’ve seen so many people inspired by it,” says Teré of her project. Further down 4th Avenue, Casa Libre en la Solana also provides a venue for writers to read, as well as a place for workshops, meetings and residencies.

10. It’s portable. Part of National Poetry Month is the Poem in your Pocket Day, which this year happens April 30th. Launched in New York City, the project is now national and encourages people to carry a favorite poem in their pocket and share it with people. In New York, staff at Poets House hand out pocket-sized poems on the streets to passers-by. For information and print-out poetry designs, visit poets.org.

* Find out more about the Tucson Poetry Festival at tucsonpoetryfestival.org

* Visit the 5th Annual Tucson Youth Poetry Slam Championship at Tucson’s Gallaher Theatre Saturday April 18th.

* Sign up for Elizabeth Salper’s Wednesday Poem here.

More Tucson poetry connections:

* Barbara Kingsolver, author and poet, began her writing career in Tucson, where she lived for two decades.

* Alison Hawthorne Deming, author of four books on poetry, two anthologies and four non-fiction books, lives in Tucson and teaches at the University of Arizona.

* Poet Richard Siken lives in Tucson, where he helps to run Spork Press. His first poetry collection, Crush, wowed critics and won awards. His second, and long-awaited, War of the Foxes, is imminent.

* The Writers Studio, founded by Pulitzer Prize-winning poet Philip Schultz, has a location in Tucson, as well as San Francisco, New York and Amsterdam. It encourages poets and writers to “try on voices” until they find theirs. As well as face-to-face and online classes, The Writers Studio is getting ready to branch into middle  schools and high schools.

The point about Five Points


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The Five Points area of Tucson is on the up and up, and it’s thanks to a handful of trailblazers. Gillian Drummond reports.

Photo by Gillian Drummond

The recently opened Downtown Clifton. Photo by Gillian Drummond

It’s little documented or lauded, a place to pass through rather than end up. Its main claim to fame, geographically and historically, is that it is a gateway to other parts of the city – namely the historic Tucson neighborhoods of Armory Park, Barrio Viejo, Barrio Santa Rosa and Santa Rita Park, and also Tucson’s downtown.

The area of Tucson known as Five Points – the junction around West 18th Street, Stone Avenue and South Sixth Avenue, and the strips north and south of it – has been somewhat invisible. Until now.

Photo by Gillian Drummond

The main junction at Five Points, which brings five Tucson neighborhoods together. Photo by Gillian Drummond

“It really is this overlooked, neglected, unloved little area. It’s an area people have somewhat ignored,” says Moniqua Lane, who lives in nearby Armory Park.

Moniqua didn’t ignore it though. In fact, she coveted it. It has been her walking route for years and she says simply: “I have a crush on it.”

Photo by Gillian Drummond

Inside the Downtown Clifton. Photo by Colleen Loomis.

She also has plans for it. Moniqua, a former lawyer who has turned her attention to property development, wants to help make Tucson “the best place it can be”.  A native Tucsonan, she gets tired of two things: seeing “interesting, intelligent, community-minded people” leave Tucson for places like Portland and Austin; and people coming to Tucson and calling it the next Portland or Austin. “I want Tucson to be what it is,” she says. And it seems, to her, that Five Points is a great place to start.

Moniqua has put her first stamp on the Five Points district with the recently opened Downtown Clifton hotel on South Stone Avenue, a place she co-owns with partners Phil Lipman and Clif Taylor. Clif used to live across the road on Kennedy Street two decades ago, and saw the building go through various states of disrepair. (It was formerly an apartment building and possibly a motel. Historic records on the 1948 building are sparse, says Moniqua.)

Inside the Downtown Clifton. Photo courtesy of The Downtown Clifton

Inside the building was “like a little treasure box”, says Moniqua: ceilings intact, concrete floors in need of just a polish, immaculate original bathroom tile. The exterior, though, was bland. “It was one of those buildings that just had no personality. So we decided to up the ante a bit and give it personality,” says Clif. If one were to describe that personality, it would be someone who loves the downtown scene but can never hang up his cowboy boots or his Stetson. A partyer and a cowpoke. An urban cowboy. In other words, Clif himself.

Photo courtesy of Downtown Clifton

A mural by Tucson artist Danny Martin at the Downtown Clifton. Photo courtesy of Downtown Clifton

Clif took the property’s mid-century bones and ran with it. His vision seems to have been years – decades, even – in the making. An artist, filmmaker and musician who often performs under the name Chick Cashman, Clif grew up on “a pretty insane piece of ranch property” here, and that was the feel he was going for with the hotel. “It’s definitely got that little dude ranch in the middle of the city feel, without going too far. I didn’t want it to be precious and kitschy. I wanted to have it be this funky little outpost.” The ten rooms keep things simple, a mix of western and vintage, with Navajo-style blankets and mid-century modern furniture and accessories. On its website are the words “amigo friendly, rascal ready”. And, yes, the hotel is named after Clif.

Tucson whimsy. Photo by Gillian Drummond

Inside the new Bon boutique. Photo by Gillian Drummond

Much as she has had her eye on the Five Points area, Moniqua says firmly: “We are not pioneers.” The pioneers, the ones who saw the potential of the area several years ago, were Beth Jones, her sister Brooke Molla and Brooke’s husband Tellahoun Molla. Together they bought the building on the corner of Stone Avenue and West 18th Street that has been responsible for making Five Points a destination rather than a route. At the time, 2005, the building, a former rag factory, was condemned. Brooke and Tellahoun opened Ethiopian eatery Cafe Desta in 2008. It now also houses 5 Points Market and Restaurant and Bon boutique.

“It was a very cool building,” says Beth, a real estate agent who lives just down the alley from it. “And I knew it was a matter of time before this part of the city became what it is today.” But it took time for their vision to unfold. There was remodeling needed, and a search for just the right tenants. Taking their time was deliberate. “We had the luxury of really making sure that whatever we put in would benefit the building and the neighborhood.”

Photo by Gillian Drummond.

The opening of 5 Points Market and Restaurant has created a buzz. Photo by Gillian Drummond.

Beth showed the property to Brian Haskins and Jasper Ludwig, who had moved here from the Pacific Northwest. They were initially interested in opening their own restaurant, then got cold feet. “We had just bought our house and I’d never bought a house before. I felt like stability was important,” says Brian.

Photo courtesy of 5 Points Market & Restaurant

Photo courtesy of 5 Points Market & Restaurant

Then came a boat trip in the Grand Canyon. Brian and Jasper came back re-energized and newly ambitious. “We were like ‘We should do cool things with our lives, we should strive to be who we want to be’,” says Brian. 5 Points Market and Restaurant happened a matter of months later. Not only has it got visitors salivating over its brunches and googly-eyed over its stark but inviting interior of wood, steel and exposed brick, but it’s created a buzz. Two of 5 Points’ regulars, Crystal Flynt and her mother Bonnie, loved this street corner so much they recently relocated their Bon boutique to a spot just two doors away. Bon was formerly in Broadway Village. The same weekend as Bon opened, The Downtown Clifton had its opening party.

Taco Tuesday! Photo courtesy of 5 Points Market & Restaurant

Photo courtesy of 5 Points Market & Restaurant

Crystal Flynt says neighbors have been popping in daily to thank them for moving here. “It’s definitely a great spot. It’s so diverse and it just feels very exciting,” she says of Five Points.

“When I was living here 20 years ago I always felt like this area was going to do something. It always looked like something could happen,” says Clif of the Five Points area. He witnessed two or three restaurants open and close and “a bunch of failed dreams”. But he felt like there was a will for it to succeed. He credits Café Desta and 5 Points Market and Restaurant with being catalysts. “5 Points Market and Restaurant is a very big reason why. 5 Points is so young. It really let people know you can let stuff happen here.”

Photo courtesy of Gillian Drummond

Bon boutique moved to Five Points from Broadway Village. Photo by Gillian Drummond

You can bet that Moniqua Lane will be behind much of the stuff that happens. She and Phil also own a lot adjacent to their new hotel, on which they plan to build single family housing. And she wants to expand further up and down this Five Points strip.

Businesses in the area say neighbors have been mainly positive, although there have been some complaints about parking. Work is underway through the City of Tucson to improve sidewalks and pedestrian lighting at the Five Points intersection, and a $400,000 public art project has been approved. Clearly, the area is on its way.

Corky Poster, an architect and historic conservationist and principal of Poster Frost Mirto in Tucson, has been working on mixed income housing projects in the area and is helping 5 Points Market and Restaurant, Bon and Cafe Desta to transition into urban business parking zoning. “I think people are looking for another sub-center outside of downtown that becomes an extension of downtown,” says Corky. “Plus the land values are lower. There’s still going to be lots of small-scale neighborhood-friendly new development north of 18th Street on Stone and south on Sixth Avenue,” he predicts. “It’s the  beginning of some substantial growth.”

Photo by Gillian Drummond.

Photo by Gillian Drummond.

AZ film fest must-sees


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The 24th annual Arizona International Film Festival runs April 9 to 26 and this year’s lineup includes 33 features and 76 shorts from 20 different countries. We’ve picked out a few gems that should not be missed. By Herb Stratford

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1. Many Bones, One Heart

Photo courtesy of Arizona International Film Festival

Many Bones, One Heart takes a look behind the All Souls Procession. Photo courtesy of Arizona International Film Festival

Tucson’s signature cultural event is the subject of an excellent documentary that takes viewers behind the scenes to see how the annual All Souls Procession is created.

Who’s behind it: Director and UA alum Leslie Ann Epperson, who spent several years documenting both the procession and the year-long lead up to the big event, created the film. Supported in part by a crowd funding campaign, the film is a compelling watch.

Why you should see it: Even if you’ve been to the All Souls Procession in the past, this in-depth look is unique and will make it even more special when you experience it yourself.

Did you know: The entire procession is funded by donations. The organizing group, Many Mouths One Stomach, is a non-profit with no employees. It is all volunteer run, and it costs approximately $100,000 every year to stage the procession.

2. Wildlike

Photo courtesy of Arizona International Film Festival

Wildlike stars newcomer Ella Purnell (right). Photo courtesy of Arizona International Film Festival

A young girl wrestles with tragedy and family trust issues in this film that delivers nuanced and profound performances from its leads, as they negotiate a budding friendship.

Who’s behind it: Director Frank Hall Green manages to capture a star-making performance from newcomer Ella Purnell and veteran actor Bruce Greenwood.

Why you should see it:  Set in the gorgeous Denali National Park in Alaska, it’s the perfect escape from the climbing temperatures outside, and portrays a touching believable relationship that has not been seen on screen in ages.

Did you know: Bruce Greenwood may be most familiar for his recent role as Captain Pike in the rebooted Star Trek films, but he also was the voice of Bruce Wayne/Batman in the animated 2010 film.

3. East Side Sushi

Photo courtesy of Arizona International Film Festival

East Side Sushi has been tearing up the festival circuit. Photo courtesy of Arizona International Film Festival

When single mother Juana decides she wants to abandon the family fruit cart business for a career as a sushi chef, she encounters a number of obstacles.

Who’s behind it: Director Anthony Lucero delivers a nuanced debut feature film that expertly captures the clash of cultures and a wide range of emotions as lead Diana Elizabeth Torres chases her dream.

Why you should see it: It’s about sushi, it has a female lead protagonist, and it’s a great character study that resonates on several levels about a struggle that’s rarely seen on screen.

Did you know: The film has been tearing up the festival circuit, winning awards for “best screenplay” and “audience favorite” since debuting late last fall.

 

  1. Birds of Neptune

    Photo courtesy of Arizona International Film Festival

    Birds of Neptune is written, directed and produced by Steven Richter. Photo courtesy of Arizona International Film Festival

A pair of slightly odd sisters, Mona and Rachel, struggle to find their way following an unusual upbringing and a horrible family accident.

Who’s behind it: Writer/director and producer Steven Richter has assembled a mesmerizing cast that includes Britt Harris and Molly Elizabeth Parker, who are both destined for bigger roles.

Why you should see it: It’s slightly edgy, dark at times and also a beautiful portrait of siblings finding their way despite the odds against them. It also has a character in the film named Thor – seriously.

Did you know: Birds debuted at the 2015 Slamdance Film Festival in Park City this past January and its screening at the 2015 AZIFF is only the second festival screening.

But wait, there’s more, much more…

Photo courtesy of Arizona International Film Festival

Dropkick is by Tucson writer/director Robert Loomis. Photo courtesy of Arizona International Film Festival

Another film to watch out for is Dropkickfrom Tucson writer/director Robert Loomis, which follows a group of women rugby players as they fulfill a deceased teammates final wishes. There are also lots of great shorts in the festival this year, like Bis Gleich from Germany that depicts a unique and touching relationship between two neighbors.

* For the full film schedule and individual film descriptions visit FilmFestivalArizona.com.

* Herb Stratford is a Tucson-based film critic and writer.

Smarty Pants


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This month sees the second set of Smart Lofts opening in Tucson, and its owners have plans to take the concept even further. By Gillian Drummond. Photos by Jocelyn Warner-Brokamp.

Photo by Jocelyn Warner Brocamp

Inside one of the latest Smart Lofts. The dining room table features a metal base made by local artist Mark Wallis. Photo by Jocelyn Warner-Brokamp

When the second set of Smart Lofts opens this month in Tucson, it will bring an enviro-friendly, sleek and, yes, smart concept to the city’s midtown district.

The six-unit development – each 1080 sq feet with two bedrooms and two bathrooms – occupies a formerly vacant storage lot at Fort Lowell and Presidio Road in Tucson. As with the first Smart Loft units at Mountain and Glenn, building materials are durable, appliances are energy-efficient and, inside out, it couldn’t be greener (see below, So What’s Smart about Smart Lofts?). Both developments were designed with the help of Tucson architect Bob Vint, an expert in infill and historic development.

Photo by Jocelyn Warner Brocamp

Deborah Chah (left) and Krista Miller. Photo by Jocelyn Warner-Brokamp

“Our approach is to not waste and to reuse,” says Deborah Chah, co-owner of Smart Lofts with Krista Miller. The floor plan is designed with minimal hallway space and plenty of storage. Closet space is double what residents of this size of apartment would usually get, says Deborah.

As important as being environmentally friendly is being community friendly, say Deborah and Krista. They believe neighborhood associations appreciate the fact Smart Lofts keeps its building standards high, and works with neighbors and community groups on its plans.

In the case of the new Presidio units, Krista corralled residents of the Cabrini neighborhood, whose interest in neighborhood meetings was waning partly because they were divided over plans for a nearby cell phone tower. She helped win a grant for the neighborhood, organize a community event, and is still on the board of the neighborhood association. Her work is not over. “It’s had a sad effect on the neighborhood association,” says Krista of the cell phone tower debacle.

Photo by Jocelyn Warner Brocamp

Heat-resistant terracotta colored metal graces the roofs at the latest Smart Lofts development at Presidio and Fort Lowell Roads. Photo by Jocelyn Warner-Brokamp

Smart Lofts, though, has residents’ full support, in particular the backing of its 90-year-old next door neighbor. “She’s lived here almost 40 years. We shared with her our thoughts and intentions. We’ve become friends,” says Deborah. The woman told them of any suspicious activity on their lot, brought them food, and gave them her overwhelming backing. “Just because we have entitlements and a right to build whatever, we feel it would be remiss not to include her,” says Deborah.

Deborah and Krista met through a mutual acquaintance, and through Deborah knowing Krista’s father, Tucson builder John Wesley Miller. Deborah is a property developer, Krista worked with her father on the ‘green’ building community Armory Park Del Sol in downtown Tucson. The women clicked, and so did their dogs. It was on dog walks that they got chatting about their desire to develop and flip properties, but in an environmentally-friendly way. Krista says she wanted to leave a green and modern imprint on whatever they touched, remodeling homes so that they were more energy-efficient.

Photo by Jocelyn Warner Brocamp

No space is wasted at Smart Lofts. Photo by Jocelyn Warner-Brokamp

The goal of the first Smart Lofts development – built on infill land owned by Deborah – was to build to sell. But building happened “in the worst of times”, says Deborah. Because of the downturn in the property market, they decided to lease the units. That’s the strategy at the Presidio site too, where units will rent for $1200 a month. The Presidio units are almost 500 square feet smaller and one-story, as opposed to the two-story units at Mountain and Glenn. Eventually, though, the Presidio properties will add a little floor space for residents with a mezzanine level in the living room, which can be used for a library or office.

The feel? Industrial, modern and, despite the grey walls and bare aesthetic, cozy. The women’s love for sleek surfaces, white and retro green, and metal are obvious throughout.

Lessees will receive an hour-long orientation, a binder with information, and energy efficiency tips. Krista and Deborah are so determined to carry on their earth-friendly living credo that they will replace all the light bulbs themselves. “That way we know they’re using the correct [compact fluorescent] bulbs,” says Krista.

The Smart Lofts model is already approved by the City of Tucson, which means it is ready to be spun off into another development. Krista and Deborah say they are getting interest from individuals who want to use the concept in building their own private residence – which is another way the women hope to build their brand.

There will be more developments like the Presidio one too. They plan to begin construction on a third set of Smart Lofts dwellings this year at Stone Avenue and Alturas Street.

Much has changed since they were wrapping up construction of the first Smart Lofts. Their lender pulled the plug at the last minute on that first development. Now, says Deborah, lenders are asking to be on board.

 

Photo by Jocelyn Warner Brocamp

Smart Lofts feature Integra block construction. Photo by Jocelyn Warner-Brokamp

So what’s smart about Smart Lofts?

  • Energy-saving Integra block construction. The Integra wall system uses H-shaped blocks, polyurethane foam, and vertical steel reinforcing rods. The materials and the tensioning of the rods mean less heat travels, so insulation is better, says Bob Vint, architect for both Smart Lofts projects.
  • ‘Green’ metal on the roofs: it’s pre-finished, guaranteed for 20 years and is expected to last for 50, says Bob. The terracotta colored coating is heat-resistant.
  • Compact floor plan with no wasted space. Hallways are eliminated by instead creating alcoves off the living room. The space saved on the hallways is used in the other rooms.
  • Each building has a 3KwH photovoltaic system that could bring residents up to $30 a month in savings on their electric bill. The two solar hot water systems per building may account for up to 80% of a homeowner’s electric bill, depending on usage.
  • The project is an infill development on a previously vacant storage lot.
  • Solar panels are planned for the carport roofs to generate electricity. Shade covers for parking will shade the west side of the buildings and cut down on heat generation. “Big open spaces give a heat island effect,” says Bob.
  • Approximately 90% of the original plant material located on the site is preserved. Additional landscaping is native to the Sonoran Desert and therefore requires minimal water.
  • Local suppliers and materials are used as much as possible.
  • Energy-efficient appliances, low-flow plumbing and dual pane windows.

* Find out more about Smart Lofts at smart-lofts.com

Me, My Clothes & I


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Style. It’s all around us – and especially on the streets. Adiba Nelson – fashionista, blogger, and self-confessed Nosey Nelly – goes in search for it.

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Adiba Nelson. Photo by Michelle Rooney Photography.

So, a girl walks into a bar wearing metallic gold ballet flats that masquerade as heels. Stop me if you’ve heard this one before. Yes Tucson, yes. Just when I thought I had seen all the beautiful shoes this town had to show me, in walk these bad boys – just taunting the hell out of me. And into Reilly Craft Pizza’s basement jubilee The Tough Luck Club, no less. It was just that – my tough luck – because these shoes were not in my closet. Neither was the adorable vintage velvet, cropped teal blazer this little style maven had on! Who was this girl? Where did she shop? And could I have her shoes? In the words of my 8th grade Spanish class text book – AY DE MI! Tucson, I had to know! So what did I do? What I do best of course. Accosted her and her equally adorable friends and boyfriend as they left the bar, and asked my favorite 7 questions. What? You didn’t think I’d really let metallic gold pumps get away, did you?

Tucson, meet Robin Richards, med student by day, adorable fashionista by night.

Photo by Adiba Nelson

Robin Richards. Photo by Adiba Nelson

Describe your look. Hmmm I’ll go with simple, with a dash of spunk. Unless its a particularly fancy or festive occasion, I often opt for outfits with a solid color base (black, grey, white, etc), and then throw on accessories to spice it up – jackets, scarves, leggings, fun shoes, jewelry, etc. I’ve been a student forever, and so this is an inexpensive but fun way for me to express myself! I stock up on the staples – pants, shirts, skirts, LBD’s (little black dresses) etc. Over the years I’ve been collecting the accessories. Many are gifts from wonderful (and stylish) friends, or things I found at cool little boutiques from different places I visit.

Where do you shop? EVERYWHERE! Nordstrom Rack, little boutiques wherever I go, Buffalo Exchange, CrossRoads, thrift shops, NW 23rd   in Portland, OR, Nordstrom and Banana Republic sales, H&M, T.J. Maxx, outlet malls, etc. I’m a bargain shopper for life!

Photo by

Photos courtesy of Robin Richards.

Fave piece of clothing – ever? Right now, I have to go with my Doc Marten boots. They make me feel funky, alternative and strong. I grew up in Portland in the 90s and all my friends rocked them, so they also give me some happy nostalgia and I always half-joke that they “connect me back to my roots.”

If you could dress anyone, who would it be? My cats! I wish I could get them in little outfits but they hate it when I try. For example I have dragon wings for them– but alas, they refuse such gimmicks!

What is your staple/go-to item of clothing? Right now I have to say my black skinny jeans. They fit perfectly and are perfectly slimming. I got them from H&M and wear them all the time! I can make all sorts of outfits with them.

Photo by

Photos courtesy of Robin Richards.

Who is your style icon? My Portland bestie Maki! She is the most fashionable person I know, with an amazing knack for colors, layers, and great accessories. She incorporates fresh styles with old classics and knows how to find great deals. She inspires me and keeps me hip.

Can I have those adorable gold pumps? No way! These babies and I go way back. They were gifted to me by friends in Vegas when I was 21- I have worn them for many of my life’s greatest (READ: FANCY) moments. I have so many memories wearing them– I’m keeping them forever!

If the house is on fire, and you HAVE to get out – what do you save? OK, clothing-wise I think it would be my Tylie Malibu purse. I love that thing. The jeweled strap dresses up any simple outfit; and I get so many compliments on it. And, I’d put my cats in it, obviously.

* Read more from Adiba Nelson at her blog, The Full Nelson. You can also read her new blog on The Huffington Post.

Love Robin’s shoes? Try these ballerina pumps with a difference

1. Women’s perforated scrunch ballet flats, $22.94 from Old Navy

2. Yosi Samra camo flats with removable strap, $96 from Shopbop.com

3. Lotus wedge heeled ballet shoes, $29.99 from T.K. Maxx

 

Growdown lowdown


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In the annual Growdown! competition, landscape designers compete to create a new space in 24 hours. Our gardening columnist Darbi Davis meets the finalists and finds out what’s new this year. (Scroll to the bottom for the winners.) Cover photo courtesy of Scott Calhoun

Tucson Botanical Gardens Growdown! Zona Gardens finished space

The finished space of a previous Growdown! winner, Zona Gardens. Photo courtesy of Scott Calhoun.

Growdown!, the 3rd annual 24-hour garden design competition, breaks ground at the Tucson Botanical Gardens bright and early March 18th, where three design groups – this year, all women – will wrangle for best in show. They have 24 hours over the course of three days to transform a 15’ x 20’ naked plot into a fashionable pocket garden.

Darbi Davis. Photo by Jen Long Photography

Darbi Davis. Photo by Jen Long Photography

“We’re very excited about this year’s competition. Construction of our new visitor center forced us to relocate the event, which turned out to be a great change,” says Melissa D’Auria, TBG’s director of marketing. The designers will build their gardens in a shady ramada area called the “Sycamore Lot” – an added bonus for spectators viewing Growdown! construction and behind-the-scenes production at the gardens.

Growdown! 2015 is marked with change. Not only will it cultivate inspiration for your own outdoor space and offer some great designs, but there will also be garden art, water harvesting and mini-sessions where the finalists demonstrate techniques and DIY tips to take away. This not-to-be-missed forum begins promptly at 11 am each day (see details at below). We suggest arriving around 10:30 am to beat the crowds. Friday around 2pm marks the last hour of installation, when the air will be tense as they race to finish.

And finally, while the professionals are trenching the caliche, be sure to peruse the next generation of landscape architects in the student competition, also new this year. The dueling rivals  –  University of Arizona and Arizona State University –  have put their differences aside in honor of design in the desert. The top ten submissions will be represented in Growdown! and their final designs will be displayed for your viewing pleasure – right alongside the professionals.

Meet the Designers

This year’s competition is a battle of a seasoned suite of talented women who are used to transforming our Southern Arizona topography, from the High Desert Dragoon Mountains to the Sonoran Santa Cruz River.

Sonya Becker, Residential Landscape Design Supervisor at Northwest Landscaping, is a Tucson native who has been practicing landscape design for 16 years. Her favorite outdoors place to frequent is the Tucson Mountains. She hikes while studying natural desert forms, which are then reflected in her landscape designs.

Dara Widner, landscape designer and Beverly Wilson, landscape architect,  met while earning their Masters in Landscape Architecture from the University of Arizona. They have been friends ever since. Independently, they own design firms – Widner owns Stellaria in Green Valley and Wilson owns Mountain Oak Design in Cochise County.  They teamed up for Growdown! to demonstrate high desert design right here in the heart of Tucson (modified for our low desert canvas). Ask them their favorite outdoor designs and they both go for old favorites. Beverly has a heart for the Garrett Eckbo-designed space around the Tucson Convention Center while Dara enjoys our local designated arboretum, the University of Arizona Campus.

Margaret Joplin is a landscape architect, public art consultant and principal of Design Collaborations, where she mixes standard materials and simple form with desert flora and her signature handmade glass accents. Margaret is reluctant to say what her own favorite outdoors place is. She says she finds it hard to choose one, there are so many!

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Growdown! 2015 is at the Tucson Botanical Gardens at 2150 N. Alvernon Way Wednesday, March 18th through Friday, March 20th from 7am – 3pm. Judging, awards and designer/student forum will be held Saturday, March 21st. The designs will be up through April 2015.

* Each of the three landscape designers competing for the 2015 Growdown! title will give a 30-minute presentation on one of the techniques they are using in their design. Wednesday, March 18 at 11 a.m: Sonya Becker shares some creative methods for designing interesting and beautiful passive water harvesting elements for your home garden; Thursday, March 19 at 11 a.m: Dara Widner demonstrates using pebble mosaic; Friday, March 20 at 11 a.m: Margaret Joplin reveals techniques for creating imaginative garden art from found items and industrial materials.

* Find out more about Darbi Davis at redbarkdesign.com

 

Added March 25th:

And the winners are…

1st Place and People’s Choice for Best Water Harvesting Feature: Sonya Becker, Northwest Landscaping

Photo by Jon D'Auria

Photo by Jon D’Auria

People’s Choice for Best Garden Art: Beverly Wilson, RLA & Dara Widner

Photo by Jon D'Auria

Photo by Jon D’Auria

Best Student Submission: Leslie Minervini and Sophia Essian (no photo available.)

Tucson tea party


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From peddling chai tea at a farmer’s market to a brand new manufacturing plant, Manish Shah and his Maya Tea Company have barely stood still. And with a stake in a new tea shop chain, there’s more to come. By Gillian Drummond. Cover photo courtesy of Maya Tea Company

Photo courtesy of Maya Tea Co.

Photo courtesy of Maya Tea Company

An Indian man selling tea in the Arizona desert. Manish Shah smiles at the incongruity of it.

But even though Maya Tea Company has its roots in Tucson, and even though its products are a familiar sight in the city’s restaurants and coffee shops, today Tucson serves as a base for something much bigger. The Maya Tea blends and concentrates are transported to around 40 states and more than 1000 restaurants.

Photo by Jocelyn Brocamp

Manish Shah. Photo by Jocelyn Warner-Brokamp

Demand is so high that the company just opened an 8,000 sq ft manufacturing and packing plant on the west side of Tucson – an expansion of an old warehouse building and a place that smells more delicious than possibly any business warehouse in existence. There’s plenty of empty space in the plant, and that’s deliberate. Manish has high hopes. He says he overbuilt because he’s anticipating even more demand.

One of his major clients is Tea2Go, a chain of restaurants he supplies with private-label loose leaf tea. The Lubbock, Texas based firm is growing mainly through franchises, with 13 stores open, 24 under construction and plans to be in 58 cities. A Tempe location will open this week, marking the company’s first move into Arizona. A Phoenix location opens in May and two Tucson locations in June (a third will follow on the University of Arizona campus in September).

tea2go

Manish will have a stake in the first of the Tea2Go locations in Tucson, which will be corporate-owned rather than franchises. And with Maya Tea Company close by, the Tucson locations will be test beds for new products, says Tea2Go president Jeff Hunt. “We plan to try out our new Christmas line first, also some summer teas, like pomegranate,” says Jeff.

If the idea of Texans and Arizonans championing a cup of tea seems odd, Jeff points out that his company’s biggest seller is not hot tea but iced. “Iced tea in Texas is a huge deal.”

Photo by Gillian Drummond

Photo by Gillian Drummond

It’s a huge deal in and around Tucson too, where temperatures are above 80 degrees seven months of the year, and hover around 100 degrees for three of them. Maya Tea Company’s second biggest seller is traditional black iced tea, which is big in restaurants. Its best seller, though, is the Maya Chai concentrate that helped launch him on his journey.

For a guy who began by peddling a loose-leaf chai tea blend at the Oro Valley Farmers’ Market  just north of Tucson, the growth of Maya Tea Company is impressive. So what’s Manish’s secret? “I think we do a good job of crafting teas that are real approachable. We use good ingredients. I think we’re just nice to deal with. We do business the right way.” Maya Tea’s slogan is “Serious tea for not-so-serious people”. He scoffs a little at how seriously other tea companies treat the product. “It’s just tea, chill out,” he says.

Photo by Gillian Drummond

A collection of ingredients at Maya Tea’s new manufacturing plant. Photo by Gillian Drummond

That’s not to say Manish is chilled out, however. At the Tucson headquarters of Maya Tea, a blink-and-you-miss-it converted house on the city’s north side, he is polite, amenable and frank. He’s also busy. He may be sitting still behind a desk, but you can practically see the wheels turning in that entrepreneurial head. Much as he loves tea, Manish admits it’s business that he really loves. “I always thought I’d be in business in general. I would do this if it was something else [other than tea],” says the man who is also co-executive director of Heirloom Farmers Markets in Tucson.  Apparently it runs in the family. He shares his office with his father and brother, both investors. Next door is the bright blue retro motel that is Paul’s Hide-A-Way Lodge, formerly owned by Manish’s father and the place where Manish and his family grew up.

Mixing an apricot blend at Maya Tea's new plant. Photo by Gillian Drummond

Mixing an apricot blend at Maya Tea’s new plant. Photo by Gillian Drummond

Three miles to the north of Maya Tea is Tucson Mall and the Dillards department store where Manish used to sell Ralph Lauren polo shirts and, during his down times, daydream about possible business launches and do a lot of sums on his calculator. He was still employed by Dillards when he began selling his tea at that first farmer’s market. The year was 1996 and chai tea was coming into vogue in the USA. Making a  good pot of chai was second nature to this child of Indian parents. During his childhood in Manhattan, he was preparing tea at an early age for a family who would consume three or four pots a day. Then came the family’s move to Tucson, a degree in psychology for Manish, a flirtation with coffee, then a renewed love affair with tea. He now favors oolong, which he makes simply by boiling a pot of water on a stove.

Photo courtesy of Maya Tea Co.

Matcha green tea powder. Photo courtesy of Maya Tea Co.

When Manish put together his first blend of chai – using ginger, cinnamon, vanilla, cloves, cardamom and black pepper – it wasn’t great at all, he says. “But people loved it. The second [batch] I fixed and improved, and by the third batch I got to where it was really good.” People at the farmer’s market began asking for more, and he added other blends.

Meanwhile, his day job wasn’t going well. “It was was 2001. We had 9/11. Business tanked. I was a little mouthy. I said a few things I shouldn’t have [at Dillards].” A financial gift from his family helped him pay off his mortgage and give him some breathing room to grow his company. For a while, he had another company manufacturing and packing his tea, but with the new facility in Tucson he’s bringing production back home.

Photo courtesy of Maya Tea Co.

Photo courtesy of Maya Tea Co.

Another successful blend for Maya Tea Co. is Prickly Pear, despite Manish’s initial opposition. He held firm on going the fruity tea route for a long time but his staff wore him down. “I thought it was gross. I don’t like my teas prettied up,” he says. He was also conscious about not getting too cliched: a southwest company providing a typically southwestern-style tea. Prickly pear is now one of their most popular products.

Maya Tea has been approached by another major tea shop chain to be a supplier. This one is in India. If it happens and Manish finds himself taking his tea product back to his home country, he’ll have even more to smile about.

* For more about Maya Tea Company, including recipes, products and accessories, visit mayatea.com

As we head into spring, find more ways to enjoy your tea with these recipes.

Chai Frappé – for day

A Maya Tea Company shot glass, just one of the accessories it sells. Photo courtesy of Maya Tea Co.

Maya Tea Company shot glass, mayatea.com. Photo courtesy of Maya Tea Co.

1 oz  Maya or Devi Chai Concentrate

11 oz coconut milk, regular milk, soy milk, half and half
(or any combination of the above)

Blend with ice in a blender until smooth.

 and for night . . .

Chaitini 

2 oz Maya Chai or Devi Chai Concentrate

1 oz Baileys

1/2 oz Frangelico

Photo courtesy of Maya Tea Co.

Photo courtesy of Maya Tea Co.

1/2 oz Kahlua

1/2 oz vanilla vodka

1 oz half & half

Combine in a cocktail shaker with ice and shake vigorously. Strain into a cocktail glass and garnish with cinnamon ground or stick, vanilla bean or chocolate shavings.

(Source for Chaitini recipe: mayachai.com)